Discussion Brief
Musein × Able / Panea.tv
US Market Cooperation Brief
Aligning on the right cooperation path before the formal agreement
Drafted: 11 June 2026
Sensitivity: L2
For: Able / Panea.tv · Johnny Cheng
For discussion only — not a contract, term sheet, agency appointment, reseller authorization, exclusive territory grant, or signature document.
The goal is simple: align on the right cooperation path first, then prepare the formal agreement after the roles, entity, payment route, and first market actions are clear.
1. Why we are starting with a brief
Able has been introduced to Musein through Johnny Cheng. The cooperation may involve Able personally, Panea.tv, or a US entity to be confirmed.
Before sending a formal agreement, Musein needs to confirm:
- who the contracting party should be
- whether Panea.tv is a promotion channel, operating platform, payee, or contracting entity
- whether Able will mainly bring users, bring enterprise clients, help run activities, or participate in production
- how Johnny Cheng's introduction and coordination role should be recorded
Mirage Works can be used as a structural reference, but the Able / Panea.tv setup may be different. Musein does not want to copy a document that assumes the wrong roles.
2. Proposed cooperation direction
The first cooperation track should be a phased US market test.
Phase 1
Spanish-language beachhead
Panea.tv may help Musein reach Spanish-speaking creators, learners, and media professionals in the United States.
Possible activities
- audience education and product introduction through Panea.tv
- creator onboarding sessions
- localized demo materials
- referral links, promo codes, or tracked campaign pages
- early feedback on pricing, messaging, and user needs
Musein's support may include product demos, onboarding support, agreed test credits, referral tracking, and selected marketing materials.
Phase 2
B2B outreach
Able may introduce Musein to US film, TV, advertising, content, or brand teams that may need AI creative production workflows.
Possible activities
- direct client introductions
- product demos for studios and agencies
- use case workshops
- pilot projects
- commercial project referrals
Each enterprise or project opportunity should be recorded separately, with the client name, source, proposed scope, expected decision maker, and next action.
Phase 3
Activities and co-produced programs
If Phase 1 or Phase 2 shows real demand, the parties can discuss specific activities such as workshops, creator programs, competitions, or co-produced content pilots.
Those activities should have a separate written plan before launch, including roles, budget, revenue split, delivery responsibility, IP use, and settlement method.
3. Commercial structure to discuss
Musein suggests starting with a referral and market-development framework, not an exclusive reseller structure.
The first version should separate three types of revenue:
Revenue Type 1
Platform revenue
This covers subscription, credit purchase, or eligible platform consumption by users referred through approved tracking.
Commission should be based on eligible net revenue actually received by Musein, not list price, gross billing, free credits, refunded amounts, disputed charges, or test usage.
Revenue Type 2
Enterprise or commercial project referrals
If Able introduces a specific commercial production, agency, studio, or brand project, the commercial arrangement should be confirmed case by case.
The project document should state who owns the client relationship, who delivers the work, what costs are deducted, and how any referral or profit share is calculated.
Revenue Type 3
Activities, workshops, or competitions
If the parties run a workshop, creator program, advertising competition, or similar activity, the revenue split should be agreed before launch.
This is separate from normal platform referral commission.
4. Points that should stay open for now
The following points should not be treated as agreed until a formal written document is signed:
- exclusive US market rights
- official representative, agent, distributor, or reseller status
- fixed commission rates
- long-term priority partner status
- subdomain, localized site, or brand authorization
- marketing budget or guaranteed credit package
- authority to make commitments on behalf of Musein
- settlement to any payee that has not passed basic entity, tax, and payment checks
5. What Musein needs from Able
To prepare the formal agreement quickly, Musein needs the following information:
- whether Able will sign personally or through a company
- whether Panea.tv is a platform brand, operating entity, contracting entity, or payee
- basic entity, address, tax, and payment information if a company will be used
- the first 3 to 5 US customer or market opportunities Able wants to pursue
- whether the first focus is creators, learners, studios, agencies, brands, or another segment
- what support Able expects from Musein in the first 30 days
- whether any existing arrangement exists between Able and Johnny Cheng that Musein should be aware of
6. Suggested next meeting agenda
The next call can be kept short.
- Confirm Able / Panea.tv role.
- Confirm the first US market track.
- Confirm the first 3 to 5 leads or activities.
- Confirm what Musein needs to provide for demos.
- Confirm how referrals will be tracked.
- Confirm the right signing and payment structure.
- Agree whether the formal agreement should be a referral agreement, market-development agreement, or project-by-project framework.
7. Proposed immediate next step
Able can send Musein a short note with:
- the preferred cooperation role
- the first US market target
- the first 3 to 5 concrete opportunities
- preferred meeting time
- entity or payment information, if already available
After that, Musein can prepare a formal agreement that matches the actual cooperation structure.